Strategic Plan 2011-2012
ASID NY METRO Chapter Strategic Plan 2011-2012
Chapter Mission Statement:
We are the premiere professional association of interior designers in the NY Metropolitan area. Our abiding mission is to elevate and strengthen the professional practice of Interior Design in the NY Metropolitan region. Through educational outreach, support of vital legislation, and programming for the public and our membership, we enhance the visibility and credibility of the ASID brand, help our members grow and strengthen their businesses, and serve our communities.
Chapter Vision Statement:
As the NY Metro chapter of ASID, we believe that the practice of Interior Design has an ever-increasing impact on the psychological, physical and economic quality of our lives. In a world of diminishing resources and mounting challenges, we are committed to ASID’s guiding principles of excellence in education and professional practice, and are uniquely prepared to play a vital role in our communities. Through our efforts, we will promote the value of interior design, contribute to the welfare of our communities, and generate new areas of opportunity for our profession.
Goals Summary:
1. Effectively manage ASID NY Metro Chapter.
2. Increase and promote the value of being a member of
the ASID NY Metro Chapter.
3. Promote to the public the value of hiring an ASID NY
Metro Interior Designer.
GOAL ONE: Effectively manage ASID NY Metro Chapter
OBJECTIVE ONE: Recruit and train volunteers to ensure chapter effectiveness
Strategy (1): Train the Board of Directors.
Tactic (1): Produce meeting with National support July 13 or 14 2011.
Strategy (2): Identify committees.
Tactic (1): Write job description and duties for committee chairs
BY: Officers/1 week- Suzan, Pam, Jacqueline
Tactic (2): Eblast to membership announcing the committees and descriptions of duties and invite/encourage members to sign up for committee best suited to them.
Tactic (3): Identify and Recruit Committee Chairs
BY: Board members/ 2 weeks
Success = all positions filled
Tactic (4): Train all committee chairs with Board members.
Review Strategic Plan, committee job descriptions, provide committee reports form, Robert’s Rules and necessary budget information. Take head shots to post on website with contact information.
BY: Board Members/July 21, 2011
Tactic (5): Provide ongoing volunteer recruitment and training.
Success= Volunteers understand and are committed to success of NY METRO. Continuity and standard procedures are established.
OBJECTIVE TWO: Create atmosphere of collegiality among officers, board members and volunteers to attract volunteers.
Strategy (1): President to train President-Elect (PE) and PEE (when identified) throughout year.
Tactic (1): President, PE and PEE to copy each other on all correspondence pertaining to NY METRO ASID
By President, PE and PEE – on going
Strategy (2): Create opportunities for Board to develop
harmonious working relationships with each other.
Tactic (1): Conduct Board retreat embracing Board each year
By: President-Elect; before October 1.
Strategy (3): Encourage success of volunteers by training them.
Tactic (1): Create culture & methods so Board members and Committee chairs communicate regularly
BY: Officers/ 2 months & ongoing
Tactic (2): Celebrate success at meetings by identifying volunteers
BY: Officers/ 2 months - ongoing
Strategy (3): Post headshots of Board Members and Committee Chairs on Website and in Directory
BY: Chapter Administrator Board Members/ by October 1, 2011
Success = New volunteers are easy to recruit next year. Members volunteer without being asked.
OBJECTIVE THREE: Operate NY Metro Chapter in fiscally responsible manner
Strategy (1): Educate all Board members as to chapter finances and responsibilities
Tactic (1): Conduct budget orientation and financial overview for all Board members
By: President, PE, Chapter administrator and Board Member w/ Financial Oversight Mario, Ellen, Pam and Jacqueline
Strategy (2): Create a budget that funds the Strategic Plan.
Tactic (1): Review budget and allocate costs per line items in Strategic Plan.
BY: President, PE, Chapter administrator and Board Member w/ Financial Oversight (Mario, Pam, Ellen, Jacqueline)
July 11, 2011 – 4:00-5:00 pm.
Tactic (2): Require each committee to create plans with estimated cost budget at annual Committee training
BY: Finance Committee - Mario, Ellen, Scott, Pam, Jacqueline
Tactic (3): Provide committees with Project Outline template to record all related aspects of planning an event
BY: Chapter Administrator/ Finance Committee
Strategy (3): Conduct performance reviews of all contractors annually or as appropriate per contract. Evaluate deliverables performance and fees.
Tactic (1): Require contractors to submit semi-annual self evaluation of their performance- October and May.
BY: President
Tactic (2): Require Chapter Administrator to submit monthly report to President before each Board Meeting
BY: President
Tactic (3): Annually review performance of Naylor, DSA and all other sub-contractors.
BY: Board member w/ Financial Oversight, President, PE
Strategy (4): Complete Strategic Plan work plan
BY: President Elect/Board/1 month
Success = Complete Strategic Plan filed to National ASID as per requirements
GOAL TWO: Increase & promote the value of being a member of the ASID NY Metro Chapter
OBJECTIVE ONE: Promote value of ASID NY Metro membership to attract and retain members.
Strategy (1): Encourage membership to participate in ASID NY Metro
Tactic (1): Create testimonials by all membership categories to run on website and newsletter to get people to attend events.
BY: Membership Committee, Communications Committee, Chapter Administrator
Success = 5 testimonials published re: membership value
Tactic (2): Develop and train a committee on reach out one on one to the membership.
BY: Membership Committee
Success = active membership outreach campaign leading to increased member participation
Tactic (3): *Host a New Members Orientation event quarterly (Summer, Fall, Winter, Spring)
BY: Membership Committee
Success = eager & engaged new members
Tactic (4): Promote refreshed message to membership about the specific tangible and intangible advantages of membership at programs/events (Example: CEU’s, diversity of membership, networking, etc, at all ASID events)
BY: President/ Membership & Communications Committees
Success = > perceived value of membership
Tactic (5): Investigate free referrals for all members on website to increase membership value
BY: Communications Committee/ Membership Committee/ Chapter Administrator(3 months)
Success = clear plan of action with regard to offering free-referrals to all members.
OBJECTIVE TWO: Provide avenues for professional growth.
Strategy (1): Provide high-quality residential and commercial educational opportunities:
Tactic (1): Identify & produce 3 high quality content CEUs (HSW credits approved by IDCEC and AIA) for 4th Quarter, 1st Quarter and 2nd Quarter regarding:
- ● Sustainability, Business Practices, Technology Tools
BY: Professional Development Committee, Emerging Practitioner Committee
Success = Members depend on ASID for high level education and networking opportunities w/ other design professions
Tactic (2): Identify and plan two monthly series:
-
- ● CEUs
- ● Lunch-and-Learns
Tactic (3): Identify other CEU opportunities by teaming with AIA, CORE, IIDA etc.
BY: Professional Development Committee
Success = provide CEUs through colleague associations
Strategy (2): Provide networking opportunities to members
Tactic (1): Investigate providing a method of linking members by category of specialty practice and product in print and/or digital directories
BY: Chapter Administrator, Communications Committee Jacqueline & Joel /investigate strategies/3 months/
Tactic (2): Visit NYC schools & talk with student members about opportunities for professional growth through ASID Membership
BY: Student Committee/Trained EP Member
Tactic (3): *Host emerging professional event
BY: Emerging Professional Committee/Professional Development Committee
Tactic (4): *Host Annual Meeting (October)
BY: Professional Development Committee Chair/Pres-Elect
Tactic (5): Host Holiday Party for membership (December)
BY: Pres-Elect/ Professional Development Committee Chair
OBJECTIVE THREE: Establish, promote and conduct STEP workshops with incentives for completion with time-line
Strategy (1): Provide STEP workshop programs to our membership
Tactic (1): Investigate use NYSID’s existing faculty & Facilities
BY: Mario/Ellen/ Emerging Professionals Committee
Success = Engagement of NYSID’s resources
Tactic (2): Contact local schools for access to their STEP workshops
BY: Emerging Professional Committee/STEP Sub Committee
Success: Achieve access to existing STEP programs
Tactic (3): Investigate other schools to possibly host STEP workshops
BY: Professional Development/STEP Sub Committee
Success = engage schools to host workshops
OBJECTIVE FOUR: Provide mentoring opportunities
Strategy (1): *Promote Real World Design Week
(November 6-12)
Tactic (1): Encourage chapter members to participate in Real World Design Week
BY: Membership Committee/Student Committee
Success = good # of participants
Tactic (2): Require each Board member to host one student (November)
BY: Membership Committee /Student Committee
Success = good # of participants
Strategy (2): Support other student mentoring opportunities
Tactic (1): Create & conduct Student Design Challenge concept (example: Pottery Barn Challenge) (January)
BY: Student Committee, Membership Committee
Success = Successful design challenge event
Tactic (2): Create and conduct Student Career Day
IDEA: combine with NY11-IDLNY Event (March-April)
BY: Professional Development/Membership/Student Committees
Success = Successful Student Career Day event
Tactic (3): *Support Student Leadership Summit uniting student chapter and professional chapter board members (October)
BY: Student Representative to Board/Student Advisory Committee (uniting student chapter and professional chapter board members)
Success = Successful Student Leadership Summit
Strategy (3): Promote national ASID Emerging Professional program
Tactic (1): Partner with National on current initiatives
BY: Membership/EP Committee
Success = quantifiable engagement of chapter EP members
Tactic (2): Promote Programs to EP’s
BY: Membership/EP Committee
Success = quantifiable engagement of chapter EP members
OBJECTIVE FIVE: Support Legislative Goals of ASID
Strategy (1): Support IDLNY
Tactic (1): Contribute to IDLNY and promote the organization’s fundraising activities
BY: Board
*Tactic (2): Communicate legislative efforts to membership
BY: PE, Communications Committee
OBJECTIVE SIX: Support ASID Foundation
Strategy (1): Support ASID Foundation fundraising efforts
Tactic (1): Educate membership about ASID Foundation
BY: Board/Communications Committee
*Tactic (2): Engage in ASID Foundation Chapter Challenge (IDEA: collect $$ at Holiday Party)
BY: Professional Development Committee, President-Elect
GOAL THREE: Promote to the Public the value of hiring an ASID NY Metro interior designer
OBJECTIVE ONE: Develop clearly defined outreach to public
Strategy (1): Create, identify charge and appoint a Marketing Committee develop a marketing plan for the NY METRO chapter.
Tactic (1): Identify goals for marketing plan including audiences, and outcomes.
BY: Marketing Committee
Tactic (2): Research and analyze all opportunities including trade show exhibits, (Example: Arch. Digest Home Show, NYIGF, ICFF, etc.) speakers (example, 92nd St. Y, MMPI, etc.) and other venues including digital and Pro-Bono projects in line with chapter’s strategic objectives.
BY: Marketing Committee
Tactic (3): Make recommendations to Board of Directors including budget for two initiatives in 2011-2012, as feasible.
BY: Marketing Committee
Tactic (4): Explore establishing Speakers Bureau if indicated
BY: Marketing Committee
Tactic (5): Request support from ASID National regarding media training programs.
Success = Trained speakers available to professionally represent NY Metro Chapter
Tactic (6): Execute initiatives
Strategy (2): Maximize PR opportunities
Tactic (1): Identify and initiate contact with appropriate media outlets/persons for ASID NY Metro.
BY: President/President Elect, Communications Director
Sucess = media contacts working with ASID NY Metro
Tactc (2): Initiate and maintain contact with media
BY: Communications/Marketing Committee
Success = media coverage broader than simple engagement of event attendees
Tactic (3): Identify and take advantage of PR opportunities for ASID NY Metro events.
BY: Marketing Committee/Professional Development Committee
Success = media coverage broader than event attendees
